Money for Nothing...

Everyone is in the same boat. I know. How can I tell? Well, first off, it's really crowded in here. And we're about to start eating each other. Heh. What I mean is that everyone I know is in the same financial boat. But I have to tell you—well, I don't even know how to tell you. See, a few years ago, Pretty Things Press was doing awesome. (Or, as Charlotte Stein would say, "orsom.") We had $40,000 in sales with one big online bookstore. In a year. After discount. At the time, though, there were only about 700 titles listed in the store's erotic section. No joke. And ours were nearly always at the top. Then the romance community added the word "erotic" to their titles. And suddenly—well, there are currently 29,555 books listed in the erotic section.
There are also all sorts of deals that happen in the wonderful world business. When you're a big player, you can name your terms. Often, the large publishers have deeply discounted titles online, while PTP titles will only have a 2% discount. We do not set these terms. I'd love to give our customers a deep discount. But we don't have any say. The store decides what your book will sell for. Cover price. 2% off. 35% off. Their choice.
I never thought we'd be a player in the brick-and-mortar bookstores—because we can't compete with the big boys for shelf space. But I did feel pretty smug about our online sales for a little while.
Last year, we did $17,000 of business with this online seller.
This year, we have done $5,000.
Ouch.
But I've actually not worried about this at all in 09, because I was worried about Sam's health instead. And now that he has his health back, I'm still not worried because worrying won't do anything for you. (Except make you eat your boat mates.) I just thought I'd put it out there—let you know where we stand (or sink). Let you know why I am decorating* my blog with PDFs and Kindles at bite-sized prices. Because I know that everyone's in the same boat. But I also know that every little bit helps. I'll stop gnawing on Sommer now.
XXX,
Alison
P.S. *Do you all like The Unforgiven? I cannot use the word "decorate," without thinking of this marvelous scene:
Little Bill Daggett: Well, sir, you are a cowardly son of a bitch! You just shot an unarmed man!
Will Munny: Well, he should have armed himself if he's going to decorate his saloon with my friend.











































































































